NYFW – House of ESPN.
As freelance Creative Director, I led the creative vision for ESPN's first step into the fashion space during New York Fashion week 2025.
Scope
Client
Duration
Year
Position ESPN as a cultural player during New York Fashion Week, bridging fashion, sport, and media in one immersive space.
Create the House of ESPN — a live installation that merged high fashion aesthetics with ESPN’s sports legacy, complete with reflective design, tunnel-inspired spaces, and music-driven activations
Drove cross-industry attention at the intersection of sports and fashion. Elevated ESPN’s presence at NYFW, creating a first-of-its-kind activation. Extended ESPN’s cultural relevance beyond traditional broadcast
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
