Sherwyn.
Scope
Client
Duration
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Sherwyn had a strong creative voice and genre-defying music, but lacked a cohesive artistic identity that connected his releases into a larger narrative.
I helped shape a unifying creative direction, clarify his artistic world, and build a consistent strategy for his releases—creating a foundation that could support larger projects like his Spin City EP.
The approach centered on artist development over short-term moments, treating each release as a chapter in a larger story.
By aligning sound, visual language, collaborators, and rollout strategy, singles like “Popeye & Olive Oil” and “Shameful Game (Pale Jay Remix)” were positioned as part of a broader creative arc that ultimately led into the Spin City EP, establishing consistency while allowing Sherwyn’s personality and versatility to remain front and center.
The Spin City era not only delivered a cohesive artistic identity but also gained credible press attention, including a feature in Newsweek that highlighted the emotional depth, genre blending, and vulnerability in his music, marking him as a rising voice in contemporary music culture.
This press coverage helped broaden audience awareness, supported streaming traction, and positioned Sherwyn as an artist who moves beyond genre constraints. Hits Daily Double
Additionally, the project contributed to increased visibility on social platforms and engagement around the EP release and its narrative, amplifying his profile ahead of live performances and future collaborations.
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