Gunna x Polo G - "Waves".

As a freelance creative director, I lead the creative direction for Gunna x Polo G "Waves" for Culture Jam.

Scope

Single Campaign

Single Campaign

/

Client

Culture Jam

Culture Jam

/

Duration

3 months

3 months

/

Year

2021

2021

/

Challenge

(01)

/

Challenge

(01)

/

Challenge

(01)

Launch the debut collaboration between Gunna and Polo G with a fresh, high-visibility creative approach.

/

Idea

(02)

/

Idea

(02)

/

Idea

(02)

Deliver a full-scale creative package — cover art, merch, lyric video, and marketing strategy — designed to stand out in the competitive rap space.

/

Impact

(03)

/

Impact

(03)

/

Impact

(03)

50M+ streams across platforms. National press coverage, including Rolling Stone. Strengthened both artists’ visual brands for future collaborations.