WNBA All-Star.
As a freelance Creative Director, I led creative vision for ESPN WNBA All-Star campaign (via Culture Jam), driving viewership from 1.4M to 3.44M
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ESPN wanted to grow WNBA All-Star Weekend viewership and connect with a younger, music-driven audience without losing authenticity.
Fuse women’s basketball with music culture by creating a concept video and anthem that celebrated both sport and sound, rooted in the voices of rising female artists.
Viewership jumped from 1.4M to 3.44M — the highest in WNBA All-Star history. Strengthened WNBA’s cultural presence among Gen Z and millennial fans. The campaign became a blueprint for blending sports and music storytelling.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
